"you can only build what you embody"
people say that work can be just work.
that, as long as there's a market, you can bring something you don't really believe in into the world, and succeed.
if you're only out to make a buck, they're not wrong.
but at what price?
you'll lose the only opportunity to make your existence matter.
wasting it on things that don't light up your soul is not a pity.
it is an outright insult.
and yet, we're pragmatists as we're dreamers.
there's nothing evil about getting a fair share of the value you create.
ensawe helps dreamers who do, continue dreaming.
in my current full time engagement, i've helped Starttech Ventures portfolio companies draft their PMF narratives, validate the riskiest hypotheses, map out their funnels and loops, identify the biggest growth opportunities, define their north star metrics and KPIs, and set up robust product analytics.
Skroutz is the largest ecommerce marketplace and the fourth most visited site in Greece. i initally led both Seller Growth teams in defining, validating, building, and launching the essential sales tools merchants need to scale their business on the platform. i also led the advertising product in my final seven months there.
FoodTec provides a comprehensive suite of integrated technology solutions to 1000s of restaurants across the US, with a focus on the enterprise pizza vertical. i helped the company introduce opinionated defaults and maximize engagement with the wealth of features it had built up over the years while also introducing new hits, like the Delivery IQ Pickup Reminders.
let's build together